The Problem: Rotating Reps = Rotating Excuses

Welcome to this week’s RKC Newsletter — where we talk about what really makes or breaks logistics partnerships: accountability.In freight, relationships matter as much as rates. But when every shipment means a new rep, consistency disappears — and so does accountability. Each handoff leads to confusion, lost context, and more finger-pointing than problem-solving. This week, we’re unpacking why “rotating reps” are one of the quietest (and costliest) killers of efficiency in logistics — and how RKC fixes that with dedicated partners who own every detail from pickup to delivery. Because results don’t come from shifting responsibility — they come from staying accountable.

Ryan Suydam

Oct 18, 2025

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1 min read