The Freight Founders Playbook: Leadership Traits That Build Enduring Brokerages

Too many brokerages rely on luck, low rates, or market timing. But the truth is, enduring brokerages are built on something deeper: leaders who embody resilience, clarity, transparency, empathy, and discipline. These traits aren’t “soft skills”—they’re the backbone of trust, retention, and long-term growth. In this issue, we’ll break down the leadership playbook and show why it matters more than ever.

Ryan Suydam

Oct 3, 2025

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1 min read