Stand Out Or Get Ignored: A Sales Lesson From A Trash Can
Most sales deals don’t stall because the offer is weak — they stall because they sound like everyone else. After months of standard emails and follow-ups, I changed the approach and did something unexpected. The response wasn’t about pricing or lanes — it was simply, “Very unusual style. I liked it.”Different doesn’t guarantee the deal, but blending in guarantees you’re forgotten.
Jan 30, 2026
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1 min read